Study Of Emoticon On Online And Cultural Identity They Create

In internet society, users absorb culture, based on the need to be recognized, they began to move closer to the cultural groups for seeking common values and sense of belonging, the tendency is a basic elements of cultural identity in network. A user through the text, images, video, sounds and other data to express his cultural property,the emoticons as a vivid expression is an important sounder.In the era of “relationship is king”, with its high visibility and entertainment be widely used in the social networking software(SNS), instant messaging(IM), BBS,BLOG and other platforms, users by creating and spreading emoticons to pursuit self-identify and group cultural identity.Internet emoticons can be divided into many different types; each has a network group with similar culture. Through the network, they promote cultural identity among the members, spread cultural property to other users for get more identity.Analysis by dissemination of results and the construction of cultural identity,such as group communication and cultural, the emoticons’ classifications、interactive performance and extending concepts,to explain how to build the cultural identity.