Micro-blog And Wechat Push Research On Emerging Niche Sporting Events In The We Media Era

With the rapid development of science and technology, social development will also bring a revolutionary change. New media is the trend of the current development of the media industry, how can “We media” innovate? It is an urgent task currently facing.The development of sports level is gradually becoming one of the symbols of a country’s comprehensive strength,the level of the spread on the sports events has become one of the basic indicators for the undertakings of physical culture and sports development.It is imminent to learn from the advanced technology,We should develop a broader channel for the promotion of small-scale and emerging sport events.“We media” plays an active role in Chinese spread pattern at present and Micro propagation is a strong force in Chinese dissemination area today. Micro-blog and wechat as mobile social softwares, with their respective strengths, they captured the public’s attention quickly. At the same time,they are all-round penetration and changing people’s habits and customs. Micro-blog and wechat are important channels,through them our public can access to information, exchange ideas and even set the news agenda.They play key roles in the dissemination of sports events. At the same time,Sports must adapt to the changing of the times, take the initiative to use microblog and wechat to carry out communications and marketing work. In this paper, the writer combined her experience on operating micro-blog and wechat of WTA Tianjin Open with the relevant results of the questionnaire, through the research and analysis about micro-blog and wechat. Probe how small-scale and emerging sport events can use micro-blog and wechat. to push message in the “We media” age,and then we can get better dissemination results.This thesis uses a questionnaire survey and mathematical statistics method to survey and analyze the pushing message about micro-blog and wechat. of WTA Tianjin Open. According to the. event information promotion of WTA Tianjin open’s application of different media and the satisfaction degree of the audience on the event information received,I do the statistical analysis.The main idea as follows:In the preface of the paper, I make the introduction a brief review of the research backgrands. First of all, the development of the media industry is briefly analyzed. We can come to a conclusion that “We media” will become the main item in future development potential of Chinese media, and micro-blog and wechat are the typical representatives in “We media”. Secondly, most emerging sports events can complent with micro-blog and wechat, they need each other. The necessity of the research of this paper is obtained. At last, Tianjin have become increasingly prosperous in the promotion of small emerging sports events Tianjin has successfully won the right to host the 2014 to 2018 WTA(International Women’s Tennis Association) international tournament in Tianjin, which is the research basis of this paper. I summary and analyze the domestic and foreign media related theory, the sports event propagation path, We Chat and micro-blog’s push mechanism and so on. Then the main research contents of this paper are presented. I research internal and external extension of the concept of “We media”. We must draw a clear distinction between “We media” and new media. A brief overview of the current development of wechat and micro-blog in the media.And the author analysis micro-blog and wechat’s propagation characteristics and development opportunities overviewThrough the sample survey and data by random sampling to WTA Tianjin open’s audience do statistics, micro-blog 、 We Chat has drawn public platform in the dissemination of sports events in the process of the advantages and development opportunities.The results and analysis mainly consists of three parts, the micro-blog and wechat in niche emerging sports events Communication Application Research(take WTA Tianjin open data for example); The problems in the process of using micro-blog, We Chat to spread sports events; This is where you can develop creative solutions to a problem.When I take WTA Tianjin Open for example to research the micro-blog and wechat’s application in niche emerging sports events, I analyze WTA Tianjin open micro-blog terminal login, WTA Tianjin open official micro-blog’s basic data, such as Micro-blog counts, the number of its followers, micro-blog’s opening hour and the first micro-blog’s sending time. In addition, micro-blog fans area distribution; micro-blog fans segment status; and its interactive trends with fans and so on. At the same time, I do a comparative analysis of the WTA Tianjin open micro-blog’s competitors in the relevant situation. Study on Application of wechat in a small minority of new sporting events, in fact, the research is the application status of wechat public platform in a small minority of new sporting events. I analyze WTA Tianjin open official wechat’s basic data, such as wechat pushing counts, the number of its followers. Time of wechat public platform information push, fans of urban distribution, gender distribution fans, graphic reading person / times and other aspects of the internet push information were analyzed.Through comprehensive analysis of WTA Tianjin Open to investigate the characteristics of micro-blog, wechat public platform for the dissemination of sporting events, and how they bring development opportunities to the spread of the emerging sports events of the minority. We see opportunities as well, we should predict the problems and put forward the corresponding improvement suggestions.