Adaptation Needs For A Mexican Product Or Service Willing To Successfully Enter Into The Chinese Market

There are several articles written about how to enter into the Chinese market, howdifficult it is to adapt to Chinese business culture and how to succeed in the Chinese market.However there is very little written about how Mexican companies should compete in thiscountry; what kinds of culture shock a Mexican company with their own characteristics mayexperience; and the way to do business in such a complicated market.I think it is important to delimit the information focusing only on Mexican companieswilling to enter into the Chinese market. Mexican companies have their own weaknessesand strengths, so they could have different problems and different advantages. This studyprovides a review of a few Mexican companies’ experiences in China and analyzes theirexperience, in order to use this paper as a manual for other Mexican companies interested inthe matter. We are going to explain the ups and downs of China and Mexico relations, so wecan have a better understanding of the facts that caused the current China-Mexico relationstatus. Through this thesis we are also going to analyze the Chinese market and its consumers,as well as point out the differences between China and western way of doing business.The Chinese and Mexican markets are extremely different. Mexicans and Chinese bothlike spicy food but is a different kind of spicy, Mexicans like to eat sweet things but Chineseprefer salty. Even the way of doing business is quite different–Mexicans prefer to separatefriends from business while the Chinese prefer to do business with people that know well.Our qualitative research is aimed at understanding what kind of adaptations need to beapplied to Mexican products in order to succeed in the Chinese market. Being born aMexican and having lived in China for three years, gave me firsthand experience about boththe Mexican and Chinese Markets.