The Research Of JS Company’s Corporate Social Responsibility For Investors

Today the Chinese economy is growing rapidly with the global economic development.And as entering the global market, the Chinese companies have gained rapid development,the Chinese enterprises create a lot of wealth not only for the state and the society, but alsobear a lot of responsibility and obligation for the country and Society. However, dueto theexcessive and disordered competition, the profit-driven corporate behavior in the markethas become increasingly heated up. Some corporate forget its social responsibility, malignantoccurred frequently, it brings negative impact on the normal social order and economicdevelopment.JS company was once a leading enterprises in domestic scrap metal recycling industry,the market value was over ten billion Hong Kong dollars, it used to develop rapidly after itsIPO, its short-term performance is also growing at amazing speed, it used to get a goodeconomic return and social reputation; however when the management neglect corporatesocial responsibility, it caused JS has received the Commission’s winding-up order in its fastgrowing period, it damaged not only the enterprises and the investors, but also bring somenegative impact on society, or it will even cause the company to go bankruptcy.The thesisattempts to study the situation through in-depth discussions and analyze how JSCompany fulfill their social responsibility to its investors. and illustrate the necessary forcorporate to conduct social responsibility to investors.This thesis apply case study to do the research, firstly introduced the background,purpose and significance of the study, through general introduction on corporate socialresponsibility and corporate value, demonstrate the relationship between corporate socialresponsibility and corporate value, and then describe the current situation of renewableresource industry and the status of current enterprise on how to conduct corporate socialresponsibility to the investors. Chapters II and III is the main part of the case, it illustratethecontradiction between the company and investors of JS to demonstrate its lack of socialresponsibility. The fourth chapter is the case analysis, with use of the management science inthis theory, logical analysis, combining the fact and theory and method together, demonstrateJS lack of Corporate Social Responsibility, use charts to shows the business decline whenthe company lack of social responsibility, it results in its fall of business value. And it comes out with some suggestions for enterprises to fulfill their social responsibility. Lastly, theauthor review and summarize the main points of this thesis, and further demonstrates theharvest and shortcoming, further illustrate the necessary for corporate to perform socialresponsibility and the significance of social responsibility, tries to provide a reference forbusinesses and the general investors.