Study On Tourism Commodity Brand Cognition Of Shandong

From2007,total income has grown from100billions to200billions to500billions. The share of tourism shopping income has improved from18.69%in2006to22.94%in2013in total tourism income in Shandong. In order to popularizeShandong tourism merchandise, Shandong Tourism Administration launched twobrands of tourist commodities ‘100Specials You Wanted in Shandong’ and‘Shandong Specials’to raise the total tourism income while we get people’sapproval of Shandong tourist merchandise. With two years’development, the brandsof Shandong tourist merchandise has been known by more people, but there are stillsome problems, such as brand is not specialized, brands those stand for Shandong arenot good enough.Therefore, this article analyses ‘100Specials You Wanted in Shandong’ and‘Shandong Specials’ to find the brand of tourist commodities that suit thedevelopment of Shandong tourism and can be approved by, according to the study ofliterature, questionnaire and interview.According to the interview to the employees intourism industries, this article will find out much more about content of Shandongtourism merchandise, develop the brand cognition, make measurements of brandbuilding.