Study On Tourist Attractions Resort Hotel Marketing Strategy

With sustained economic growth and living standards improve, travel has become animportant way to relax modern. People began to shift from the traditional travel tourism astourist resort, tourist shift from single mode to diversified and integrated development model.Health holiday travel demand will show a rising trend and has become an important part ofeconomic growth. The hotel is an important carrier of tourism, especially in tourist areasresort hotel, with people seeking leisure, health and cultural life emerged. However, in thenumber soared, prices were inflated, the homogenization of serious large market context,hotels want to be in an invincible position in the fierce competition, they must solve theproblem of hotel marketing.Firstly, the tourism area resort hotel overview, introduces the concept and developmentstatus and trends of tourist attractions resort hotel after the hotel’s marketing theory arereviewed. Then JX Spa Hotel as a case, the internal and external marketing environmentfrom the hotel, market competitiveness, consumers and a detailed analysis of the targetmarket, and focus on the JX spa hotel marketing strategy, analyze their marketing strategyproblems and produce the reason, then analyzes tourist attractions resort hotel marketingwidespread problem. After the draw domestic and foreign tourist attractions resort hotel shopbusiness successful experience in marketing, optimization tourist attractions proposed resorthotel marketing strategies.