Study On Marketing Strategy Of Wealth Managemant In Shaanxi Branch, Bank Of China

Wealth management is the topic of the most concern by the current Chinese financialindustry and people. City-duellers fortune expand quickly lead to the demand for financialservices,combine with the internal demand of the diversified operation and the strategytransition achieved by financial innovation,making a powerful driving force and a wideexpand avea for the emergence of financial services.wealtfhmanagement development hasbeen the most important means of competing severely for high grade customer market andthe growth in tens of econanic benefit.In addition it has been are of the major divections of itsdevelopmentThis article analysis on the lack of organization ability in the wealth management,theimperfection of professinal ranks,the weakness of date analysis and the short of productinnovation of wealth management in Shaanxi Branch of Bank of China onlucubrating,”7p”theoryhas been provided as the guide of improvement in product,place,promation, price,persoral,physical facilities,processes,also provided the supporting measureof building a professional team, increasing the product innvation, improvement of servicequality, and estabishing a scietific evaluation mechanism and other appropriate safeguards,this will make sense in the improvement and strength the competitive advantage which resultin a better guide to the improvement of wealth management in BOC.