Study On Optimization Of The FXK Health Ware Marketing Channels Based On Supply Chain Management

In recent years, with China’s rapid social and economic development, health careproducts market is also gradually become active again.At present, China has become one of the fastest growing countries in the world’s healthcare products market development.However, in the context of economic globalization, the competition among enterprises isfierce, and health care products companies is no exception.In the brutal competition in an invincible position, the business community launched theconcept of supply chain management.From the point of view of the supply chain, business competition is no longer just thecore of inter-enterprise competition,but the core bussiness,including suppliers,distributors,ret-ailers,the competition between the supply chain competition.Therefore, based on supply chain management concept study on the part of the supplychain-channels, and FXK health wine, for example, the use of marketing channel theory andsupply chain management theory, research on the health wine marketing channels, pointingout itsproblems, and propose appropriate measures for improvement, and ultimately to win forthe company a competitive advantage to provide a theoretical draw.Start from the supply chain management, health wine industry marketing channelenvironment based on the analysis of supply chain management environment, and furtherfrom the channel structure, channel management, channel members and members of therelationship between specific analysis of the FXK health wine marketing the status of thechannel, and the use of channel theory the FXK health wine marketing channels to optimizethe improvement.In this study, health care products companies to optimize the channel management,channel efficiency and enhance the core competitiveness of enterprises with a strong realityreference. This article first introduced the background, purpose and significance of the supply chainenvironment, and this paper is to study the main content and the technology route.Second, the theoretical basis of the article: supply chain management theory, marketingchannel management theory elaborated, as the article analyzes and theoretical basis forproblem-solving.Finally, the FXK health wine, for example, the theory as a guide, the health winemarketing channels to conduct a detailed analysis of argument and suggest improvements.