A Comparative Study Of Chinese And American Consumers Of Green Consumption

As living standards continue to improve, people’s quality of life, the human living environment tend to be, with the global climate warming, ecological environment and man-made destruction, leading to the people on the diet tends to be pure natural, pure green. However, these problems to a large extent is caused by the bad behavior of human, especially caused by bad consumer behavior,"The rise of green food" has brought changes to people’s consumption patterns, originated from the western countries "green movement" has brought new consumption ideas, changed the previous consumption patterns and consumer product selection, Can be said that the green consumption has become the current consumption in the countries all over the world, become a kind of fashion people in many countries and regions in the pursuit of.Green consumption is originated from the western countries, now in western countries, especially in some developed countries, such as USA, green consumption and significant development, with the introduction of the concept of green consumption, green consumption has also made gratifying achievements in china. But because of the late start in our country, people in many parts of the concept of green consumption of understanding is not comprehensive, resulting in many places of our country, the concept of green consumption is relatively weak, consumption is blind. Now many large and medium-sized city in China has gradually changing consumption patterns towards green consumption, and some rural residents understanding of green consumption concept and accept ability is obviously lower than that of the urban residents; although China now attach great importance to the development of environmental protection industry, but compared with western developed countries there are still a lot of problems. America is a more attention to the development of environmental protection industry country, more attention is the green consumption, America less obstacles in the development of green products, they are willing to pay the high price to the development and production of green products, more willing to pay the high price to buy green products, this also is an important factor affecting the development of green consumption in china.Based on the previous research on green consumption research results, based on the profound social and historical background and precondition of cognition, the theory of sustainable development theory, ecological economics theory, on the basis of domestic and international green consumption theory and the practice, the integrated use of a variety of research methods, combined with the present situation of green consumption the reason and the formation, characteristics of the first deals with the concept of the green consumption, green consumption and the inevitability of, and then focuses on the analysis of current situation of Sino US green consumption and Chinese and the United States green consumption gap; then, according to the American consumer deeply analyzed data investigation of green consumption, specific analysis existence of Sino American consumption gap with the quantitative method, and Chinese consumer awareness of environmental protection lagging behind USA consumers; the most, at present Chinese consumers and USA the existence of consumer consumption consciousness difference, from the consumer, enterprise, government, non-governmental organizations in terms of the development of green consumption problems for a comprehensive, systematic study, put forward to solve the corresponding measures and suggestions.