Group Purchase Of Traveling Online Website Based On The Network Attention

Group purchase of traveling websites are new group purchase formson the basis of group purchase online which is more professional andconvenient for consumers. Based on the definition of the group purchaseof traveling online and other related concepts, we make a qualitativeanalysis of the current situation of group purchase traveling onlinemarket.Based on SWOT analysis of facing the strengths, weaknesses,opportunities and challenges, we found that attention and websitesurvival and development are closely related, so the purposes of thispaper is studying group purchase of traveling websites how to use thisfactor and break out of.We design attention influencing factors model of group purchase oftraveling websites based on the theory of planned behavior (TPB) fromfour factors, it is the websites system, tourism products and services,background support and online evaluation. On the basis of the abovemodel, this paper put forward from four aspects and design variousfactors may affect websites attention, and then design the questionnairesurvey, with the help of the SPSS test results given, and we givereference countermeasures and Suggestions related assumption above.