A Research Of The Dynamic Mechanism And Influencing Factors About Multinational Companies In China To Fulfill Its Social Responsibility

Since reform and opening up, a large number of foreign companies enter intoChina, multinational companies play a vital significance role on promoting China’seconomic development. However, as the people pay more and more attention tocompany social responsibility, the phenomenon that multinational corporations lackof fulfilling the social responsibility occurs frequently in China, thus the fulfillingconditions of multinational companies social responsibility in China have also beenquestioned. Therefore, it’s necessary to take a objective and comprehensiveevaluation on the situation of the performance of multinational companies’ socialresponsibility, and put forward the policy recommendations which strengthen thesnese of multinational companies to fulfill social responsibility that based on thedynamic mechanism and influence factors of its social responsibility.First, this article have a review of the connotation of corporate socialresponsibility and relevant theories, thereby define the social responsibilityconnotation of multinational corporations in host country. Second, choosing thetypical multinational corporation as investigation object, and taking a objective andcomprehensive evaluation on the situation of the performance of multinationalcompanies’ social responsibility from the perspective of multinational corporatesocial responsibility content which defined in this paper. Third, on the basis ofeconomics mathematical model, combing the dynamic mechanism and itsinfluencing factors of multinational corporations to fulfill social responsibility inChina. And the impetus of multinational corporations to fulfill social responsibilityfrom the internal motive that multinational corporations to fulfill socialresponsibility and the profit maximization, and from the external motivate thatdriving the host country’s social welfare. Fourth, on the basis of the multinationalcompany theory dynamic mechanism, using the analytic hierarchy process toevaluate the influence factors of multinational corporations to fulfill socialresponsibility in China, and point out that exists some problems, such as, theexistence of government have a big impact on multinational corporations to fulfillsocial responsibility but lack of relevant measures, consumers’ corporate socialresponsibility sense is not strong, the enterprise itself have a small impact on fulfilling the social responsibility. Finally, based on the existing problems about thecurrent situation of the multinational corporations to fulfill social responsibility inChina, dynamic mechanism and influencing factors, putting forward the pertinentcountermeasures which strengthen the sense of multinational companies to fulfillsocial responsibility from the pespective of the government compulsory measures,the concept of consumer, the performance channel.