Analysis Of Beitian Financil IT Service Strategy

The main IT service outsourcing form of China financial institutions is ITO, which mainlyby using external information technology resources to provide the system construction, systemmaintenance, software development, system operation and maintenance, technical advice andother services.Chinese financial IT market is huge, rapid development, competition fully, never a patternof persistent and industry leaders with absolute appeal brand was born.China financial institutions to speed up the pace of domestic IT products and services,service outsourcing and independent operation still exist, and for service outsourcing providershave become increasingly demanding. The current financial system users’ demand on availability,reliability and convenience becomes higher and higher. the financial industry is facing pressuretransformation, IT will assume a more important role. China’s Internet banking and big data infull swing, brought no small pressure to the traditional financial markets, such as Ali Baba’s "YuE Bao","virtual credit card", Jingdong Mall’s "supply chain financial services," Tencentfinancial channel’s "fund supermarket", Baidu’s "financial information service platform" and soon.Compare to countries with mature market, such U.S. there is basically no internet finance.That is to say, China’s financial IT market need to refer to the practice of the pioneer but can’tcopy.The paper analyzes the status of China’s financial IT services, including policy and politicalfactors, information technology factors, economic environmental factors, social and culturalfactors, and followed by the financial industry analysis, competition analysis and trends forecastanalysis.By describing the Beitian profile, main business, competitive strategy and strategicimplementation plan, and has carried on the detailed analysis and comparison with the SWOTmodel, evaluates the current development strategy of Beitian and puts forward the strategicsuggestions are as follows: Focus Financial IT services, continuously move to higher value chain,strengthen the company brand construction, deepen the relationship between the upstream anddownstream partners, seize the opportunities of internet finance and community banks. and finally puts forward the guarantee system of financial IT services strategy, such as strengthen themarketing efforts, optimizing the customer relationship management, improving the laborefficiency and people-oriented corporate culture construction.The paper summarizes how to participate in fierce competition and occupy the position ofindustry leader, this is also has certain enlightenment and value on the healthy development ofthe industry and other companies.