Study On Function Orientation Of Financial Information Service Platform In G Province

The information technology systems play an important role in the process of rapiddevelopment of rural cooperative institutions. As rural cooperative institutions’ informationconstruction bearer in G province, financial information service platform has a significantimpact on the deepen development of the reform of rural cooperative institutions and theconstruction and improvement of rural financial system and the development of ruraleconomic in G province. Therefore it is of great significance to study the function orientationof financial information service platform in G province.Firstly, this article analyzes the problems of function orientation of financial informationservice platform and makes the conclusion that the problem lies in its blurred functionorientation. Secondly，this article analyzes the current functional situation of financialinformation service platform and finds out its problems. Thirdly, this article proposes thenecessity of function orientation of financial information service platform. Then, the articletakes the functional paradigm approach which uses “external environment-function-structure”model to design the reform path and the function orientation of financial information serviceplatform and proposes a clear function orientation for rural cooperative institutions’ serviceplatform which is in the short term, provides specialized and professional financial servicesfor rural cooperative institutions and village banks in G provinces, but in the long term,expands the scope of services to the whole country and expands the service objects to thecompanies which have the similar business type and operating characteristics of bank, such asthe loan companies and the finance companies. Meanwhile, the article constructs the functionof the financial information service platform from the three aspects of products services,training services and business innovation services. Finally，the article extends the method ofthe function orientation and the function building to similar institutions like financialinformation services platform and give them some relative tips.Given the development of the financial information service platform is still in its infancy,the theoretical and empirical research on it is little. Analysis in this paper can lay thefoundation and groundwork for subsequent research, but also provide reference for thedevelopment of the financial information service platform, so it has certain exploration and realistic.