The Study On The Development Problems Of China’s Life Insurance And The Countermeasures

With the development of social economy and material culture living standard andaccelerating of population aging and urbanization.At the same time the continous occurrenceof natural disasers people’s awareness of getting insurance by passing on their risk is alsoenhancing. Although in China by the end of2012the full coverage of new rural socialpension insurance and social endowment insurance system for urban residents wererealised.the social security system for urban and rural residents was established while thecoverage of social insurance is prescribed by the state. The range of risk protection is verynarrow. As people pay special attention on their health.The status and the advantage of thecommercial insurance is getting more and more prominent. The scope of the risk protection isvery narrow. And the level of protection is not high. Especially there is obvious lack in lifeprotection.just “insurance” not “inclusion”,It is difficult to meet the needs of High-incomefamilies and low-income families’ more insurance.Thus,commercial insurance as socialinsurance’s useful supplement shows more important. As people pay special attention on theirlife the status and advantage of the commercial insurance is getting more and moreprominent.At the moment though our life insurance has got large development there are manyproblems and shortages during the development Either from the perspective of depth of lifeinsurance, life insurance density or from the life insurance on the proportion of total assets ofthe country’s financial assets and life expenditure in the proportion of total householdexpenses are far below the international level. At this situation it is worth studying deeplyhow to promote the development of the life insurance,improve its level and narrow the gapwith international level. This article is making a thorough analysis of China’s life insurancedevelopment by field surveys, observation, literature research, qualitative analysis and quantitative analysis method of combining. Taking the life insurance company of Z forexample to found out the the problems occuring in the development process of lifeinsurance.and made a detailed analysis, finally put forward the effficient ways of reforming.Aimed at improving the people’s insurance consciousness, improve the ability of lifeinsurance business, to promote the sustained and healthy development of the life insurance inour country.