Korean Companies On The Chinese Chracteristics And Impact

After1978, the rapid development of China’s economic reform and opening up,China has a huge market potential, rich resources, the whole world watching theChinese market. Reform and opening up to the global market multinationalsprovides a good opportunity. It is particularly worth mentioning is that China andSouth Korea close in geography and history. Increase cultural similarities alsopromote favorable conditions for economic exchanges. China is developing rapidly,and continues to lead the future of the global economy. In addition, by acceleratingthe process of globalization, China organized a global event, such as the2008Beijing Olympics and2010Shanghai World Expo.l992, Korea and China on the establishment of formal diplomatic relations.Since the rapid development of China-ROK relations into orbit. In South Korea,especially in the last decade, many companies enter the Chinese market. ManyKorean companies with great success in the Chinese market. Only a fewunsuccessful cases. In fact, many previous studies of foreign companies in theChinese market is the most important success factors.Changes in the investment environment in China, Korea and China haveinvestment success stories, there are cases of failure. In this paper discusses theKorean company to focus on business investment in the Chinese market, thesuccessful practice of market research processes, manage state investments, and thendescribes the role of diplomatic relations between Korea and China in them. Inaddition, summed up the main reason for the failure of investment cases. Thesuccess of each company devoted too large. Analysis of China’s strategy to attractforeign investment, and to prepare for Korean companies localization strategy.For local conditions, such as political, social, economic as well as many aspects of athorough analysis, and then seek appropriate investment strategy and direction inChina.