| In recent years, Tropical fresh fruits have been one of the most importanteconomic crops in Thailand, and its relevant industries has also played animportant part in Thai economy from the beginning stage of planting, harvestthrough all supply chain process to deliver tropical fresh fruit to the worldconsumers. Since Thailand and China signed a free trade agreement (FTA), Thai’stropical fresh fruit industry in the China market also obtained fast developmentwhich resulted in rapid export trade. The export volume of fresh fruits-durian,longan and mangosteen has ranked first in China. Even though, Thailand has manycompetitive aspects of tropical fresh fruit production such as cost, quality andresource advantage, the production and export growth rate fluctuation made Thai’seconomic losses estimated in the hundreds of millions of dollars (USD). How tomake Thailand which has a large production of tropical fresh fruits increase exportsales volume to be number one in china and also expand its to world wide market.This paper first introduces the situation of Thai’s tropical fresh fruitproduction (Mainly analysis on fresh fruits-durian, longan and mangosteen) andtrade of China. Secondly, it will show the main factors that weakened Thai’stropical fresh fruits exported to china. Followed by the analysis of all supply chainmanagement of the fruits exported to china.Subsequently, this paper also applyinga SWOT analysis which is used for qualitative analysis of the Thai’s tropical freshfruit industry. Finally, put forward the countermeasures and proposals fordevelopment Thai Tropical fresh fruit exporting ratio to P.R. China. |
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