Study On The Securities Company Assets Management Business Development Strategy Of China

Securities asset management business in China has started developing since December2003, when the Trial Implementation Measures for the Customer Asset Management Business of Securities Companies was published by CSRC.From2005to2007, it grew into a golden age in rapid speed and showed a great bull market.After Octorber2012, when the new policy of securities asset management was approved.th.is business grows extremely fast.According to relevant statistics, by December31.2012. the national securities companies, which are qualified to run the asset management business.had managed client assets valued nearly two hundred million yuanIn the financial market, as a form of social investment and financing channels.securities asset management has a close relationship with the size, structure, and the cost of the enterprise capital operation. And by adjusting the enterprise production, investment and financing mode and the economy, it affects the macroeconomic operation. Securities asset management as an important business of securities companies, has a decisive influence on the stability of the profit and the volatility of the business performance. For enterprise itself, this management can improve its reliance on indirect financing, reduce the enterprise’s financing costs and realize financing structure’s flexibility.For individual customers, it enriches personal finance investment channels, improves the individual economic resources allocation efficiency. With the issue of Financial Sector Development and the "Twelfth Five-year" Plan’s Reform, the reform goal is specified.After the securities companies’ innovation conference is held, all kinds of promotion policies come out, ushering historical development of the securities asset management business’opportunities.However, securities asset management business faces huge competition and challenges.The competitors from banking finance, public funds, insurance, trust and other large financial industry, continue to consolidate their positions in asset management. Securities asset management business started late.So it faces a series ofproblems of behindhand beginning, talents shortage, the lack of channels, unreasonable business structure, serious homogeneous competition and the lack of core competitiveness.How to ues own resources sufficiently,play comparative advantages and make a more suitable securities asset management policy,in a big financial environment full of sufficient competition,is a big problem,set in front of securities companies. Based on this, this paper focuses on future development strategies of securities asset management business, in order to provide beneficial reference to our country’s securities companies’ asset management development and innovation.This paper bases on the theory of SWOT,use normative analysis method, comparative analysis method, case law synthetically.It demonstrates problems in securities asset management business’ development,then analyzes foreign investment banks’ development form in asset managemnt, and finally implements the development strategy of specialization and differentiation, The labor team’s specialized division, internal risk control system’s improvement, internal resources’ integration’s enhancement and human resources’ bigger investment are concluded by this paper to build securities companies’ core competitiveness.These statement devote to provid beneficial exploration to our country’s securities companies’ asset management business’ development and referring development policies.Due to the writer’s limited theoretical level,writer’s busy work and the shortage of documents, many places need further study in this paper, the author will further deepen in the future study and research.