The Research Of Publicity As Religion During Brand Symbol Promotion By Apple Inc

From2009, there are four tendencies during the development of Apple Inc’s Brand symbol. First, Apple Inc was booming and attracted attention of people; Apple Inc was on the top; Imitators emerged in endlessly; after the death of Jobs Apple meeting challenges. What kind of way did Apple Inc broadcast the Brand symbol? Is there any theory? Can we find a new theory? How to over come successfully? The questions are practical and useful.Apple Inc, brand symbol and publicity as religion are organic bond in this paper, using theories of Religious studies, semiology, communication, sociology and psychology. What’s more, I tried to research from microcosmic questions. The targets are to uncover how the publicity as religion affects the brand symbol. First, determine a definition of Character of the brand symbol and brand symbol of Apple Inc. Besides, explain the publicity as religion from the theory of social interaction. Second, divided the history into three parts, and studied them one by one. At first, analyzed Apple1984and Think Different. Then researched Apple Inc using a multi-pronged approach to broadcast the brand symbol. Last, pointed out the background of the down and the future of Tim Cook’s Apple. Third, summarized the effect of publicity as religion. According the studies, the way to solve the questions were put forward.In one word, disclosing the magic of Apple Inc is a new question. The way to broadcast the brand symbol is appeared in this paper. Meanwhile, this paper gave a new point to research the publicity as religion of Apple Inc. raveling out the relationship of brand symbol of Apple Inc and publicity as religion is useful for the future of Apple Inc and domestic peers...