Research On Financing Model Of Zoomlion

China’s construction machinery industry is an important part of the nationaleconomy, for the country’s infrastructure provides a variety of advanced products.Most of the products of the construction machinery industry belongs to heavymachinery, which requires enterprises to invest a lot of money to support the variouslinks such as production, management and sales. But in recent years along with thenational regulation of real estate industry and other construction machinery industryin China by the huge impact, sales plummeted and entered into the winter period ofindustry, construction machinery industry’s development is facing great challenge. Inresponse to shrinking domestic market demand, a lot of construction machineryindustry in our country enterprises began to implement the strategy of going out, toseek the development of the enterprise itself. In the process, construction machineryindustry enterprises need to use a lot of money to support the enterprises to expandoverseas market, at the same time, the construction machinery industry itself is a kindof technology and capital intensive industry, the demand for money is larger. Soenterprise in the process of financing, need reasonable choice of enterprise financingmode, improve the financing efficiency, for enterprise to bring the maximumeconomic benefits.Based on the above background, this article adopts the method of case study,Zoomlion as the object of case study. First of all, this paper analyzes the financingtheory of knowledge, such as financing, capital structure and the profitability of theenterprise, the financing theory knowledge is the basis of analysis in this paper.Secondly, this paper analyzes the several kinds of important financing way, Zoomlionand financing model of formed by these financing characteristics are analyzed andsummarized, and then analyses the financing mode of enterprise capital structure andcorporate profitability. Finally, this article through to Zoomlion compared with thesame industry enterprises at home and abroad, it is concluded that Zoomlion there issome merit in the process of financing, but also there is a shortage of place, fordesirable measures worthy of domestic insurance enterprise learning and using forreference, and in view of the deficiency in the process of Zoomlion finance, the authorputs forward the corresponding improvement suggestions.