The Study On Realizing And Optimizing CRM Systems Of JiangSu Bank’s Sub-branch

With globalization of economic, the influx of foreign banks, and the deepening of financial reform in China, domestic financial market has become extremely competitive and the financial buyer’s market has taken shape. Meanwhile, the Internet, as the representative of the rapid development of information technology, has a profound impact on the mode of operation of the traditional state-owned commercial banks. In this new situation, Jiang Su Bank, as one of the state-owned commercial banks, has already urgently needed the establishment and strengthening Customer Relationship Management (CRM)."Customer-centric" is the core of CRM. By satisfying the individual needs of our customers, the satisfaction and loyalty of customers have been improved, the sales cycle has become shorter, the sales cost has been reduced, the revenue has been increased, the markets have been expanded and the profitability and competition of the companies have been enhanced. The main content of CRM includes customer value, relationship value and information technology. CRM is a strategy of a business. Through continuous communication and interaction, the corporation can understand customer behavior, thereby affect the behavior of customers, and ultimately retain customers and increase profits.In this study, I take a branch of the Jiang Su Bank as example. Firstly, in particular context, the study indicates the significance of research and reviews of existing research in domestic and abroad so that it can lay the theoretical basis and suggest the possible innovations. Then combining the analysis of CRM business model in state-owned commercial banks and the implementation of a branch of the Jiang Su Bank of the status of CRM, this study analyzes the main problems, and finally proposed measures to optimize the CRM, providing reference for other branches of the Jiang Su Bank which implement CRM.With the deepening of the international financial integration today, the Jiangsu Bank must reform in many aspects such as its business thoughts and process, apply scientific method to develop customer relationship. Based on technology, marketing personnel and organization, in the purpose of improving customer relationship, so as to integrate bank resources well, enhance competitive advantage, build the core competitiveness. Then a long-term development could be achieved.