| In October2,1925, John Logie Baird was honored as "the father of TV" in Londonon the success of "scanning" out of a puppet doll image, this historic experiment wasremembered as the birth of moderntelevision. Along with the continuous developmentof technology, the television also experienced changes from black and white to color,from analog to digital, from spherical to plane.Now, flat panel TV almost occupy theliving room and bedroom of each family Overnight.This paper will be based on the basic principle of conjoint analysis, combined withfield research as the main method and using IBM SPSS Statistics software in dateanalysis, dig out the main factors affecting the flat-panel TV consumer purchasedecision. Firstly, this paper introduces the theory of consumer behavior. Secondly,reviews the basic theories and characteristics of conjoint analysis, and introduces thegeneral process of conjoint analysis. Thirdly, studies the development andcharacteristics of the domestic flat-panel TV market, and analyzed the existing domesticflat-panel TV market. Then, to determine the application of conjoint analysis in thestudy of flat-panel TV consumer purchase behavior, questionnaire design and conductmarket research. Finally, through the analysis of the data, draw conclusions, andsuggestions for future research. |
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