Study On Marketing Channels Management Of Rebecca Hair Products Limited

At present, the world’s hair products market is very huge; the markets of Europe,America and Australia etc are already developed and leading the trend of the world’shair products industry. Compared to the other countries’ markets, Chinese hairproducts market is still very young and in the fast developing period. How to take thisgolden opportunity, to grab the future market share, is the most important issue to theChinese internal hair products factory.Channel is the king, the one who catch the channels will grab the biggest share inthe market. This theory will be especially very accurate in a new industry in china. Inthe recent years, more and more companies get faster and faster developing, bybuilding marketing channels meticulously and gaining marketing channels advantages.It is a more and more definite choice for company to gain advantages through themarketing channels building.Rebecca is the leading company of the world’s hair products industry, whoseChinese marketing channels strategies are: positioning high-end, completing thedistribution planning throughout the whole china as soon as possible, Covering theshopping malls counters as soon as possible, Building the chain operation model withhigh class hair salon or SPA; Optimizing the current chain operation system,increasing the china operation store class and customers experience; Doing best on thenew network marketing channels, specially on the personal mobile intelligent terminalservices channels.In future, through the management of the marketing channels, Rebecca mustincrease the motivation of the channel members, build stable cooperation relationshipbetween the members, solve the possible conflicts and strengthen the performanceappraisal, so that they can optimize the management of the marketing channels, earnhigher and more stable marketing share in china, and push forward the Chinese hair products industry healthily and quickly.