The Control Research On The Financial Risk Of Online Retailing Enterprise

With the continuous development of economic life, the broadband network, online retailing has become an indispensable part of economic life, and online retailing industry has become one of the most important aspects of the integral in the process of economic development.In the process of the development of network retailing, change and development of humanities and technology environment is frequent and complex. In addition, practice process is also complexity, and relying too much on the result of the treatment. All these conditions would make online retailing enterprises face more complex financial risk. It is a rich application valued project on how to effectively identify and manage the financial risk of online retailing enterprises.Through the study of network retail business model, prospects of development, and internal and external environment, this paper researched and analyzed the risk source of online retail enterprise in the macro, meso and micro levels. Then put forward the three specific online retail business risk, and they are financing risk, cost risk and technology risk.According to the characteristics of online retail enterprise, this paper puts forward the specific measures of financial risk control. Including perfect financial management mechanism, perfect the internal control system and perfect financial risk early warning mechanism, etc., and also for product launch, promotion, budget, logistics and inventory liquidation expounds on the specific business activities such as the financial risk prevention.Based on the increasingly expanded scale of online retail industry, increasingly complex of organization structure, and increasingly fierce competition in the reality, this paper puts forward the enterprise financial risk control of the overall train of thought. Namely, expanding scale, improve efficiency, reduce costs, build perfect system of supply chain, logistics, information systems, such as the background, through continuous development strength, enhance the ability to resist financial risks.In this article, based on the theory of the financial risk of the enterprise, I would study on the related literature, analyze the source of online retailing enterprise financial risk on the whole, find out the common problems in the process of online retailing enterprise financial risk control, and carry on the analysis of the typical case enterprises. In this article, through to the network of retail enterprise financial risk control research, I am aimed to achieve following goals. First of all, standard the daily operation of online retailing enterprise. In addition, improve the efficiency and effect of management. Furthermore, strengthen the monitoring of financial risk, and reduce financial risk and operational risk. Last but not the least, improve the development of financial risk control system.