Development Strategy Research Of DT Natural Gas Company Based On The Resource View

At present, with the rapid development of exploration, network construction, andcomprehensive utilization, the natural gas is becoming China’s most potential clean energy.Meanwhile, it’s actually placed on increasingly important position in the national energysecurity strategy. Under this background, we will deeply study the development pattern of DTNatural Gas Company.Starting from the internal resources and capability perspective, the research results andrelated to an organization’s competitive balance or advantage, is regarded as an importanttheoretical branch and strategic research in the field of strategic management. Enterprisedevelopment strategy is the overall planning which is based on the status and developmenttrend of its external environment and internal resources ability. In addition, the overallplanning for enterprise mission, and the path of the enterprise’s long-term survival andsustained development. This paper firstly explains the internal and external strategicenvironment of DT Natural Gas Company by using the resource-based view theory andanalysis tools. Based on this situation, we think the company has strong ability to playadvantage. Secondly, using the VRIO analysis framework to better define the sustaineddevelopment of the company’s competitive advantage, Finally, using the theory of enterprisedevelopment strategy points out that the whole strategy to adjust the direction. The adjustmentdirection of DT Natural Gas Company, namely the implementation of scale leading strategyand business development strategy in order to keep the production capabilities and developnew business field. VRIO analysis framework points the direction which is adjusted thefunction of strategic called market development etc. More importantly, planning and ensurethe implementation of the strategy measures, in order to competitive environment for thedevelopment of the fierce, to make sure the DT Natural Gas Company to occupy a favorableposition in the market area and exist into new business areas.