Innovative Development Models In P2P Lending Platform

The Governor of the People’s Bank of China Zhou Xiaochuan when in answer reporters ’ questionsduring the two sessions held in2014said that “in a year or two to realize the interest rate market, releasethe deposit rate limits.” This trend is mainly due to the reform, there are some emerging business modelsfor the current market interest rate reform to form a catalytic role, which is booming Internet bankingbiggest impact on traditional banking, which is the economic background of this writing. In this paper, therecent development of selected developing the most prominent and most influential in the field of Internetbanking lending P2P networks as the research object, a representative P2P network by studying abroadlending platform, business model, profitability and risk control methods the method of this emergingindustry model of a comprehensive and profound exposition.P2P lending platform network originated in micro-lending model, but in recent years with the rapiddevelopment of global networking technology and the growing popularity of e-commerce, the generalpublic needs to borrow small amounts of money are no longer satisfied with the space under the netrestrictive channels, microfinance then start with the Internet technology integration, the main form hasgradually evolved into the "online " mode, which appeared in the P2P network lending platform. Theworld’s first P2P lending platform network in March2005is incorporated in England Zopa, its founder ’sentrepreneurial idea is to have a small amount of money borrowing the diverse needs of individuals,businesses, farmers and small business owners to provide a financing information matching, matchingprofessional services platform, contributed more credit lending transactions, the company will charge aservice fee as a percentage of revenue. Zopa platform provides users with a model of the trading processand risk control models based on personal credit information, know each other at both ends of the platformfor borrowers and lenders to complete the transaction by way of auction rate to maximize their owninterests. Zopa has become the online microfinance intermediary service platform in the true sense. After Zopa established its business model in the global spread open, the next year the United Statesappeared Prosper platform, Zopa is almost U.S. version, including the later Lending Club, Kiva are alsomimic this operating mode. But different is that Kiva is a platform for a public nature, and it is among thegeneral public has a charitable heart and the poor around the world to establish a connection platform toprovide small interest-free loans to the poor to finance them micro-entrepreneurs to help get rid of thestatus quo of poverty.In the gradual easing of monetary policy environment, P2P lending platform network began to takeroot in the country. June2007at the Shanghai international financial center established pat loans, creditlending platform P2P network is the first company in the true sense. After the country has gone throughthree stages of development of P2P network platform to introduce the development of lending:2007-2010;outbreak growth period2010-2012; maturity period of consolidation after2013. In this paper, whenborrowing on the domestic P2P network platform to conduct studies on its mode is divided into four types,namely: an online intermediary simple type that represents a pat on the loan, such as PPdai, rxdai nets,Ruiyin capital venture etc.; Second, audit-backed down the line, anxin lending, shengrong online etc.;Third, complex online and offline, Hong ling capital venture, Puban etc.; four, consolidated bankingfacility type, Creditease etc..Because the social credit system construction and abroad there is a huge gap, though copying foreigndomestic platform in the operational mode, but in the specific operation or there are obvious differences.This paper studies completed after the typical P2P networks abroad lending platform, and from the aspectof these platforms transaction mode, the transaction amount, interest rate, charging methods, risk controland industry laws and regulations and regulatory conditions such as comparative analysis, in order toreveal the domestic P2P lending industry in the development of network problems and risks. Analystsbelieve that the domestic platform, innovative online and offline composite model, make up the domesticsocial credit system is imperfect drawbacks, by enhancing the role of the physical presence of credit rating,reducing investor risk. But the huge human and physical network also enables enterprise operation andmanagement costs rise significantly, and eventually the burden to their customers, which is claimed byborrowing P2P networks convenient, robust, low cost advantage, high-yield has been violated. Therefore,this paper considers the best business model and direction of development of P2P network is a simpleintermediary lending platform online trading patterns. With the rapid development of P2P networks lending industry, which will affect people’s investmentphilosophy and subtle, borrowing transaction size network will become explosive growth. This articlefrom the current phase of the country for lack of legal norms of the industry and regulatory issues remainvacant proceed on this new financial model might be interested in the country’s macroeconomic and affectthe whole society were demonstrated financial markets analysis and macro level put forwardcountermeasures and suggestions to control network lending industry risks.Domestic lending industry is a P2P network" scratch, since growth" development path, on the onehand in the development process, and gradually spread investment knowledge, investment environmentand culture, on the other hand also in the process of the company’s operations from scratch, improve creditsystem. Looking to the future development of Chinese P2P networks lending industry, the paper arguesthat the formation of industry alliances will appear and a wide range of industry self-regulatoryorganizations, the government will intervene and strengthen supervision, risk control platform for a broaderconcept and automation platform will gradually open risk-based control model, a simple online mediationmodel will develop better.