Business Plan For Oil-hardening Steel Wire Project Of Geron Company

With the development of domestic textile industry, it changes from scale enlargement to technical progress and industrial upgrading, so the demand for the high-tech equipment will significantly increase, correspondingly with the growth of the high-quality combing element named flexible card clothing whose quality is directly determined by the steel wire. At present, the best quality flexible card clothing is monopolized by Bekaert in Belgium, who has the development of the downstream products. Bekaert is now become a competitor from the original supplier partnership and its operating risks increases obviously in the market, meanwhile, the speed of the technical progress of domestic steel wire manufacturer cannot meet the development of industry leader-Geron. This article is from the perspective of Geron’s strategy development, analyses the shortage of domestic galvanized steel wire with roughness surface and low quality level, making full use of the existing steel wire processing technology, implements the oil-tempered steel wire project to homemade the products to reach the international advanced quality level, in order to reduce the operating risk and improve the core competitiveness of enterprise.The oil-tempered spring steel wire is the high-end product, it has not been localized producing is because the huge investment of hairline finish and heat treatment production line, as well as the complex production process,difficult quality control and high technical requirements for both equipment and operators. This thesis is based on the main line of’market analysisâ†'project budgetâ†'project constructionâ†'personnel trainingâ†'project operationâ†'benefits evaluation’, uses strategic management theory, project management theory, cost management theory, accounting theory, risk management theory to comprehensively plan and evaluate on Geron’s market and customers, marketing strategies, production process, human resource, organizational structure, financing requirement, infrastructure and material power supply. Meanwhile, it also gives the conclusion and recommendation of the project implementation according to the development situation of clothing industry and oil-tempered spring steel wire, as well as the Geron’s actual status.This article is detail analyzed both domestic and oversea markets and industry environments, carefully analyzes and designs the preparation and implementation of the project. Through the analysis, Geron’s oil-tempered spring steel wire project is considered fit in with the macroeconomic policies of the national textile industrial structure adjustment and industry development requirement. The project is forecast a broad market due to Geron has various mature resource conditions and compared advanced technology, it will bring appreciable economic and social benefits. Therefore, Geron’s oil-tempered spring steel wire project is feasible and necessary.