The Research Of Youth Female Garment Network Consumption

With the development of the internet, on-line shopping has become a new lifestyle. but clothing predominate the commodities on-line, and the female, especially the young ladies play a leading role among all the consuming group, which,of course, reflects that a potential subdivided market exists among young females. Due to the application and improvement of the internet technology in the latest decade, the research on the internet consumption is still lacking, nevertheless, on-line consumption on this young female subdivided market is even deficient. therefore, investigation and research on young ladies are really valuable and meaningful. At the same time.internet marketing are becoming the mainstream in working out marketing strategies among corporations gradually, taking advatage over the low cost, strong interativity and rich information sources. To formulate effective marketing strategies, knowing the target market seems to be very important.This passage begins with the theories related to consumer’s praxiology and internet marketing, and analyze the status quo and the existing problems. Detailed questionnarie has been made specified on the young females’individuality, demand,attitude and motive when purchasing clothing on-line. Besides, through analyzing the data and weight function on every aspect in the questionnaire, I described the consuming psychology among current young female group andsummarized that factors and importance should be paid more attention when launching internet marketing based on this target group.Also, I put forward the concept of Three-dimension of the fitting system and application mode on the display of the clothes on-line and trying-on. As to the problem that the objective condition about on-line shopping restricts after-sale service020marketing pattern is thought up initially. The internet construction, e-mail marketing, optimizing on searching engine and so many marketing strategies and IM promotion, SNS promotion, blog promotion and so many clothing internet marketing strategies. This text can act as the reference for clothing industry to adapt to the trend of times.