Impact Of E-Commerce Participator On Online Reputation Formation And Countermeasures

In recent years, with the development of e-commerce which as a new trading way online reputation problem is appearing and becoming one of the important problems needs to solve. Study the impact of E-commerce participator on online reputation formation could be provided decision basis for the parties and constraint their behavior. It also can reduce the cost, purify the environment of e-commerce transactions, and maintain the overall harmonious.First of all, this paper defined the E-commerce participator which can be divided into direct participator (including the seller and the buyer) and indirect participator (including web side, logistics, government, etc.). Then, card the e-commerce online reputation transaction process and summed up in "Seven link in three stages". Based on the process analysis how online reputation is formed, by which participator, further analysis of each participator is how to influence the formation of online reputation. Find the influence factors by using literature theory analysis and the questionnaire. Build a24-index index system with6parts for online reputation formation influenced by E-commerce participator, design model of online reputation formation influenced by E-commerce participator. In empirical research, questionnaires again to collect data, revise the model by3times to work out it has13index with5parts, and using the method of system dynamics to build relationship analysis, finally put forward the development countermeasures from the angle of each participator.