A Study Of The Marketing Innovation Of Car Insurance In Chinese Property Insurance Companies

Insurance also management day by day along with our country’s standardization and marketization, car insurance business as the traditional insurance products, car sales continued to grow in our country, the global economy integration process accelerated, foreign insurance companies, fast landing environment in our country, our country property insurance company car insurance business and therefore ushered in new opportunities for development, at the same time as the economic had increasingly fierce, the property insurance company car insurance business is also ushered in new challenges. In the face of these come from the automobile insurance business development is relatively mature developed abroad and China’s early rivals, in property insurance legal system and market environment under the premise of constantly improve, our country property insurance company car insurance business in order to be able to cope with market environment, on the premise of risk control for greater market share, it needs to be for China’s property insurance company car insurance business in-depth analysis, at the same time, early in the development of foreign mode is relatively mature property insurance company car insurance business for reference. While in car insurance business after a rapid development in recent years in our country has changed a lot, but still hidden a lot of problems, for car insurance risk research is not as the first priority of property insurance companies to enter the company’s agenda. Car sales surged in recent years in our country, our country’s insurance business has also ushered in the unprecedented development, but how to grasp this development opportunity, the challenge has become the current property insurance company is most important, is also a urgent problem to consider. So this article began for car insurance business development strategy research. First in this paper, for paper writing some of the specific situation, through the literature method for domestic car insurance research status were summarized; Secondly for the current China’s property insurance company car insurance business development situation from the aspects of market, regulatory, profitability, etc are reviewed; Finally, after knowing the situation from a property insurance company car insurance development in our country, on the basis of targeted for the China some property insurance enterprise’s development present situation was analyzed, and the cause of existing problems, and puts forward solutions to problems. Expectations can auto insurance business and studies of the Chinese property insurance enterprises play a reference role.