A Comparative Study Of Enterprise Strategy Between Petro China And Shell Oil

Oil is a non renewable resources, with the rapid development of economy, global oil consumption growth has accelerated, the degree of dependence on oil is more and more big, but the oil resources in the reserves and distribution of global extremely uneven, so the consumption power of each main oil economy is facing serious "energy bottleneck". Because oil is an important strategic material guarantee for economic development of countries in the world, political stability, military security, so in the past, the present and the future decades, oil will be the focus of the world. As an important strategic material oil, is closely related to a country’s beneficial to the people’s livelihood. Not only penetrated into the daily life of mankind, and even can become a national economic lifeline, control the political security. As China largest petroleum enterprise management and development--China petroleum natural gas group company is of great significance, the development strategy of Petro China will also elevated to the national strategic level.According to the2013"fortune" the world500strong list, Holland Royal Shell oil company won the first, while the oil ranked fifth. In Chinese oil as the largest oil company, Shell oil as the world No.1oil enterprises, whether there is difference between the two, carries on the contrast analysis on the strategy, through the comparison of environmental strategy, cost strategy, price strategy, market strategy, talent strategy, investment strategy, the scale of CSR strategy, deficiencies found in oil, strategic measures to improve oil management level and profit, in hopes of oil to China and related enterprises play a certain reference role, provide a reference for the realization of economic interests and long-term development, in order to achieve the most reasonable, to maximize the benefits, so as to safeguard our country’s oil safety.The research method is case study and comparative research method, and constructs the strategic environment of the PETS model are compared and analyzed.