Research On The Online Independent Video Advertising

As web3.0era, the advent of the era of big data, the further development of thenetwork conditions and environment optimization, Internet users are also greatlyincreased, the content of online video is much more abundance,and then online videoadvertising also get developed rapidly. However, facing the mandatory videoadvertising which is against the audience’s experience, independent online videoadvertising on the basis of respect audience’s experience approved by the vast numberof advertisers and the audience because of it’s speciality which is audience can decidewhich ads they want to watch.Taken online independent video advertising as the theme of study,this thesisconcentrates on it form communication and advertising,analyzes it’s conditions andbackground, definition,classification,propagation mode and features.Mainly analysismicro movie ads and micro series which were the main component.Based on theanalysis of all features,concluded the culture value,business value and communicationvalue，then analyses the existing problems and reasons,especially how to protect it’sindependent and not to be insolated.In conclusion, the article is expected to in some way practically guide onlinevideo development in the context of new technology, and provide reasonable ways todevelop sustainable online Independent video advertising.