The Song Dynasty Toy Research

Song dynasty street culture developed, capital, business prosperity, provides a good socialenvironment for the development of the toy industry, become the traditional toys production brilliant era. Inthe song dynasty molded plastic ring of Fu state mud boy, plain and lovely Chinese exaggerated modellingof ground drinking, nuo masks, etc., these toys manufacture craft exquisite and unique, wide variety,popular with adults and children, to the life of people brought infinite joy and enlightenment. Commercialprosperity, the rise of secular culture, formed the new citizen stratum, they pay more attention to rationalreality, attach importance to their own feelings and entertainment. Many of which has the function ofentertainment, sports, fitness, educational toys, according to the need of the public cultural life arises at thehistoric moment. Lantern Festival when regimes, the west lake to watch the spring when the kite, full ofwisdom to choose the official figure, serial, etc, is full of full-bodied life breath and aesthetic emotion andthe life of ordinary people as an ideal cognitive, is people in addition to the reflection of the disaster,looking forward to a better life. Song dynasty toy present diversity, diversified development trend,production material widely, making artist famous, original faction, formed a unique style. It adapt to thedevelopment of commodity economy, to meet the need of the poets in cultural communications andentertainment life. At the same time as a commodity, become an indispensable role on the market, sellingand buying toys, in the song dynasty society has become a very common behavior. In a sense, the toy issong a cultural tool to promote the development of business, government, or the government in a bigeconomic policy to encourage consumption of the exchange. This period, toys, as a unique art, is notisolated and alone, with the economic development and social progress, maintained close ties, throughpeople’s folk belief, age season makes, social etiquette, etc. Toy is the whole song dynasty’s political,economic and social life, the epitome of folk customs and folk.