Study On Customer Service Of The SW Securities Company

Nowadays, in the course of competition, many domestic securities companies fall into a price war. Under this environment, the problems, which show as lack of customer satisfaction, customer complaints and serious customer loss, has negatively affected the development of the SW securities company market and the overall profit, gaining to some extent. It has become the a content for the SW securities company management to discuss about how to optimize customer service mode and improve customer service quality. According to this situation, on the base of current SW securities company management situation analysis and the discussion about its customer service problems, we first proposed the basic idea for customer ranking and classification, and then performed the construction of multi dimension customer service framework. And we discussed the settings of customer service mode optimization.We completed a deep analysis for customer service environment, current situation and existing problems, the construction of a new clients ranking service pattern the building of a comprehensive customer service system, the establishment of a multi-channel cooperation service system and the standardized procedures for customer retention was confirmed. Finally, including the proposed measures to guarantee the quality of customer service.In short, through this study, in order to optimize the SW securities company customer service mode, improve the service quality of SW securities company provides guidelines.Through the strategic layout of the establishment of the customer service, looking for a sustainable future profit growth point.put forward a high practical value program about customer service optimization, which have feasibility and practical meaning to improve the quality of service.