Study On The Marketing Strategy Of Chongqing Philatelic Corporation

Philately is a traditional business of China Post Group Corporation, the produc that China’s postal service has developed to a certain stage,and plays an important role in the construction of spiritual civilization. Post Philatelic business with less investment, quick, high efficiency characteristics, is called "light business","quality products", deeply affected the postal sector leaders at all levels of interest and attention, social status stamps are constantly improved. Fully completed the party’s18proposed new targets well-off society, the socialist core values. Issue "Beautiful China ","China Dream" and other concepts and stamps for product development provides endless material and opportunities to accelerate the "urbanization" of the requirements for philatelic business provides a new market. However, the central change their work style, strict control of "public funds" used to control the government and public institutions, finance and education sectors of the gifts and festive souvenirs consumption, to a certain extent influence the. philatelic business development in the government industry; on stamp showing the doldrums, some of the new RRP below par. Opportunities and challenges in the philatelic market, some marketers in the marketing of philatelic exposed some shortcomings, philately business managers also reflects the marketing strategies and techniques do not understand, are not familiar with other issues.The current development of philately business is lagging behind the pace of development of the information age, with the diversification of communication, entertainment and investment methods, philately marketing and business development will face greater challenges. Based on this, expect the company by Chongqing Philately Philately business development status and problems of analysis, combined with corporate marketing theory, put forward proposals for philatelic research and business development, so as to provide some philatelic business transformation can learn and have marketing theory and implementation methods of replication.In this paper, a total of five chapters. Chapter1is the introduction, the basic contents of the background and purpose of the research methods and ideas; Chapter2is about philately business marketing strategies outlined the basic theory, discusses the business and related philatelic marketing theory and made herein are based on theoretical framework; Chapter3Chongqing philately market conditions and company business analysis, the main contents include marketing and business segment analysis of the situation in two parts; Chapter4is the Chongqing philatelic philately company stock structure analysis and marketing difficulties, mainly from inventory structure and professional cost profit and loss angle commenced; brother Chapter5is recommended parts, first is to propose a solution based on marketing theory is feasible, then combined with the actual situation of the company to make some specific recommendations...