Research Of P2P Online Lending In China

The conception of Mircrocredit originated from the1970s, which is an idea put forward by Nobel economist professor Yunus in solving the borrowing needs of farmers in poverty-stricken areas in Bangladesh. And since then microcredit is widely applied to poverty alleviation projects in developing countries. With the rapid development of Internet technology, the idea of microcredit began to blend with the Internet technology, which resulting in the appearance of P2P lending platform. The nature of P2P lending network is the in-ternetionlize of microfinance.Although the initiation of P2P lending industry of China is not a short time, the development of the P2P lending industry kept in a relatively slow rate. It was not Until2010when it suddenly came into a boost. By the end of2013, the trading volume of the P2P network loan industry has reached to100billion yuan. At first sight, P2P lending industry has developed into a certain scale, and it seemed that there was still enough room for continuing development. However, compared with Yuebao, whose trading volume come into a number of400billion yuan in less than a year, the development speed of domestic P2P lending industry is insignificant. By rights, from the perspective of the supply and demand market of P2P lending industry, the development of the P2P lending industry should be very quickly. First of all, the lending demand market of P2P lending loan mainly come from the market of little enterprises, self-employed, and personal consumption loan, and those main body of this market are difficult to get loans from banks for its deeply affected by various factors, resulting to the lack of financing channels; Second, the supply market of P2P leading industry mainly come from idle fund investors, thus, it is more profitable and competitiveness compared with bank. Therefore, P2P lending:industry is both sufficient in supply and demand market, which should have had a more promising development. What’s more, compared with the little enterprise loan stock in our country, the existing size of P2P lending market is relatively disproportionable.The article mainly divides into five parts. The first part, beginning from the concept of P2P loans, this article first expounds the origin of the concept of P2P loans, and then describes the development of P2P network lending industry both in domestic and international, aiming to get a preliminary understanding of P2P network lending industry. Then in the second part, the article mainly analyzes the status quo of domestic P2P lending industry, and figure that the domestic P2P lending industry has such characteristics:slow development in the early stage, sudden acceleration in medium-term, and then turned into gentle period; Regional development; Short in maturity and high interest rate loan product; high competition, and high industry concentration. Then we further describe the current problems this industry are facing. In the third part, the article demonstrate from two aspects, on the one hand, we analysis this problem from the macro environment aspects, exploring how the political and legal environment/economic environment/social and cultural environment and technology environment affect the development of domestic P2P lending industry; On the other hand, we analysis this problem from the characteristics of this industry, finding out how the industry characteristics influence the development of P2P network lending industry. In the fourth part, the article mainly use人人贷as an example, at first we have a brief description history of the人人贷and then we use it to testify how the macro environment and industry characteristic affect the development process of人人贷In the fifth part, aiming to the current problems in domestic P2P network lending industry, the author make a prediction of the future of domestic P2P lending industry from both in aspects of the macro environment and industry characteristic.