Competitiveness Analysis Of Z Bank

In recent years, the commercial banks of our country have achieved great development with the continuous deepening reform of the financial system and the more opening financial market. With the overall opening up of banking industry, a large number of joint-stock banks, city commercial banks rise and expand all over the country. With the continuous influx of foreign banks, combined with the reform of the traditional state-owned banks and local financial institutions, China’s banking sector presents a multi-level and comprehensive competition situation. How to adapt and respond to new challenges and changes in the Chinese banking market is the common topic and task faced by commercial banks at present. Research on the competitiveness of the commercial banks can make us scientifically and objectively understand the status quo of commercial banks, find development insufficient of commercial banks, and put forward the optimization strategy of commercial banks, so that we can raise the competitive power of commercial Banks to better cope with the banking market’s changes and challenges.Under the background of the fully open banking sector and market-oriented interest rate, In addition to the first-line cities such as Beijing, Shanghai and Guangzhou, Chengdu has become one of the cities which have the most Banks. As one of the most important financial centers in the west, Chengdu has a lot of banking institutions, such as state-owned banks occupied half of Chengdu banks, lots of joint-stock banks and foreign banks. So the competition among banks is particularly intense. This paper chooses Chengdu branch of the representative Z bank in joint-stock banks and adopts the combined research method of theoretical analysis and empirical analysis to study thoroughly the competitiveness between banking industry. Through detailed analysis and comparison research, this paper points out competitive advantages and problems of Chengdu branch of Z bank, puts forward some measures to improve its competitiveness and on this piece of a jigsaw, explores the development of China’s commercial Banks in the future.Combining qualitative analysis and quantitative analysis, this article first describes overall Sichuan and global economic development situation and introduces in detail the development of banking industry in Sichuan from the analysis of the external environment of commercial Banks. It then dissects deeply the operation conditions of Chengdu branch of Z Bank from assets business, liabilities business, profitability, main business types and characteristics, philosophy and social evaluation in five areas; Thirdly, this paper attempt to build competitiveness evaluation system of Z bank on appropriate indicators from market size, profitability, risk control and management level, the level of innovation, branding, and growth capacity in the selected seven aspects, and analysis comprehensively and evaluation competitiveness of Z bank, at the same time select representative competitors in Sichuan to do a comprehensive comparative analysis. Finally this paper discusses some strategies of enhancing Z bank competitiveness, by comparing the operating conditions and competitiveness of Z bank and other competitors in the same industry in order to find insufficiency of Z Bank and puts forward some strategies to enhance the competitiveness of Z bank in China’s financial market.Through detailed theoretical research and data analysis, on the one hand, this paper can provide a practical reference for Z banking system reform and development strategies and methods to enhance the competitiveness;on the other hand, with the analysis of the competitiveness of Z banks, this paper sums up new situations and new problems faced by commercial banks under the background of the financial environment with Chinese characteristics, and proposes strategic thinking and goals to provide a reference to enhance the competitiveness of commercial banks in order to meet the challenges under the new direction of reform.The main feature of this paper is taking the method of case analysis, and researching the comprehensive competitiveness of a specific joint-stock bank through comparison of various banks. This paper shows that the comprehensive competitiveness of Z bank is in the middle level of the joint-stock bank, but better than the others in the profit ability, mobility, brand effect etc. Along with the short-term good performance of the financial indicators and long-term developing development ability. Also we find that Z bank has some risk factors that the ability to resist risks need to be strengthened. At the same time, the relatively small size of the market and the weak management result its limited long-term development.So the Z bank should focus on these aspects in order to constantly improve their own competitiveness. In addition, this paper also has some shortcomings, for example, the competitiveness evaluation system index selection may not complete, and we just select Sichuan market, future research can be extended to the whole country so that the conclusion will has more guiding significance.