Research On Ecological Diversification Strategy Of Shanxi Forest And Paper Co. Ltd

Abstract:Shanxi forest and paper Co. Ltd. is the provincial government to implement the State Council "to promote the forestry paper integration" strategy, our province papermaking and combine a forestation, to achieve circular economy and approved the focus on supporting large-scale a forestation pulping enterprise."Twelfth Five Year Plan" since, Shanxi provincial Party committee, the provincial government proposed" transformation and the spanning development, reengineering strategy goal and the way to a new Shanxi", put forward new requirements and goals for the Shanxi province various business development; national "Twelfth Five Year Plan" clearly for the first time the construction of ecological civilization to the national strategic level. Therefore, in the era of knowledge economy, the picture of low carbon economy, ecological economy, ecological diversification transformation of Shanxi forest and paper Co. Ltd. has become the inevitable trend of development.The Shanxi forest and paper Co. Ltd. as the research object, with ecotype, diversification as the main research problems, based on the theory of diversification, ecological economic theory, strategic management theory, regional and industrial economic theory, using the method of field investigation and questionnaire survey, using IEF matrix and EFE matrix, SWOT analysis, QSPM such tools, the system an empirical analysis on the formulation and the strategic mode of internal and external environment, strategic scheme of Shanxi forest and paper Co. Ltd. selection. The main contents of this paper include the following aspects:①using EFE, strategy analysis tools such as IFE matrix, three aspects of macro environment, the diversified development of Shanxi forest and paper Co., industry environment and internal environment of empirical research; using SWOT analysis framework, analysis defined mountain resistant Paper Co. Ltd. the internal advantages, internal weaknesses, external opportunities and external risk, and the EFE matrix, IFE matrix analysis and SWOT matrix analysis of the evaluation results of combining diversification, clear development direction and objective; the construction model of ecological diversification development strategy of Shanxi forest and paper Co. Ltd., concrete is mixed diversification mode using the QSPM matrix paper, ecological tourism and financial industry the core, in order to determine Shanxi Forest Paper Co., paper, ecological tourism and finance as the core of the mixed type diversification development strategy; the main problems facing the implementation of the strategy of the enterprise, and puts forward some suggestions from the aspects of organization structure, mechanism and system reform.The difficulties and possible innovations:the ecological concept as the guiding ideology, the papermaking enterprises, construction of ecological knowledge diversified development mode; the national and regional policy guidance, industry and enterprise actual situation based on the application of economic, ecological, strategic management theory and tool, carries out an empirical study on the path and mode of papermaking enterprises ecotype, knowledge based diversified development strategy; the establishment of SWOT, QSPM matrix model, the real needs of information related to large enterprise, industry and region, research and data collection analysis of the workload.The paper-making enterprises ecotype hybrid mode of diversification, a clear direction of development of Shanxi forest and paper Co. Ltd. and path, will provide the measures and suggestions of; on the other hand, the conclusion of the study to promote large-scale paper-making enterprise group construction for the country, encouraging the paper and other related industries and enterprises taking the road of diversified development, to further accelerate the multinational, cross regional, cross industry, cross-ownership of strategic cooperation, support the development of leading enterprises, has a certain reference value. At the same time, for the Shanxi Province Comprehensive Reform Experimental Zone demonstration and leading role of certain construction.