The Current Situation Of The Development Of Xiaoshan Ly And Marketing Cooperatives And To Participate In The Study On The Countermeasures Of Agricultural Products Circulation

At present our country agricultural product circulationmarket because of too much, resulting in frequentagricultural products unsalable, buying cheap and sellingyour problems, lack of scientific guidance for planting,production line is the main reason that produce sells difficult, too much and the intermediate circulation to manipulate prices lead to terminal retail price not high.While the supply and marketing cooperatives in the rural economy plays a very important role, with the development of the unique advantages of agricultural products circulation system. However, weakening their advantages and functions, increasingly affects its survival and development. Therefore, to explore the development of realistic thinking is very important for the supply and marketing cooperatives.This paper takes Xiaoshan District Supply and marketing cooperative as an example, compare the history and the present situation of supply and marketing cooperatives and the economic and social environment, analysis of thesupply and marketing cooperatives and the function of the existing organization system, explore the supply and marketing cooperatives of the main business, emerging industries and distribution network construction.The study found, the lack of market consciousness of the farmer, agricultural enterprises driven radiation function is not strong, circulation organization is not perfect, agent, low quality, poor market information is the main cause of the contradiction between the production and marketing of agricultural products. While the supply and marketing cooperatives still indistinction between the functions of theproblems in the organizational structure, for the development of the agricultural products circulation target is not clear, lack of contact, the performance is not ideal.Research thinks, supply and marketing cooperativesshould give full play to the functions of the governmentsupply and marketing cooperatives, the establishment and improvement of agricultural and sideline productswholesale market, the development and expansion ofagricultural and sideline products professional economiccirculation organization, vigorously develop modern logistics industry, the development of characteristic agriculture and improve the agricultural product quality.strengthen the agricultural product market information network construction, to further standardize the order of circulation market of agricultural products, construction ofagricultural products circulation network system more perfect, building the bridge between farmers and consumers win-win cooperation, common development,explore new era of supply and marketing cooperatives fornew ways of agricultural services, economic development.to better serve the construction of socialist new countryside.