Research On Information Asymmetric Of Small And Micro Business Financing

Financing of small and micro business is a serious problem,the information asymmetric is main cause of the problem,so,how to solve information asymmetric is important to improve the living environment of small and micro business.This article is aimed at studying how Wells Fargo solve the information asymmetric and find what we can learn from it. According to the study,I found that Wells Fargo’s success is based on its perfect credit rating system,so we have to build a system like this,and big data provide a chance for us to build the system efficiently.In order to build the perfect credit rating system,we have to pay attention to two things:the current situation of E-commerce and how can we use the big data to build the system,this is the main point of the article.There are three main part in this article.In the first part,the papper mainly studies how information asymmetric affect the process of small and micro business financing.In the second part,the papper mainly studies how Wells Fargo solve the information asymmetric problem,and what we can learn from it. In the third part,the papper mainly studies how we apply the success experience to our actual situation.