Research Of Evaluation Of Service Quality And Promotion Strategy Of LBX Pharmacy

With the rapid development of China’s retail pharmaceutical Industry, pharmacy chain operation has quantity from the shops of the competition to the connotation of service competition. In the customer service process, who mastered the expectations of customers, who meet the customer value, who will occupy the market is active.This paper mainly by the Hunan local LBX Pharmacy enterprises as the research object, the drugstore chain industry development focus on the premise of analysis of chain drug stores, operating characteristics and consumer spending abits, present status and influence factors of service quality of chain drugstores. According to the theory of customer value and service quality, select the SERVQUAL quality evaluation model for the study of theoretical basis, through the impact of service quality on drugstore chain factors make retail chain pharmacy service quality index evaluation index. Organize and carry out the on-site research activities, collect the true original, survey data, analyze the data in field research activities, and to carry out the analysis and evaluation of pharmacy service quality index of retail chain, determine the acceptance of customer at present in the business process to the corresponding index, and on this basis, to explore the route to enhance and improve the service level of the store, and points out that LBX PHARMACY should from creating a commodity management strengthening, good shopping environment, build a reasonable system of goods, strengthening employee training, improve the service level and ability to interact with customers, improve the level of personalized service, embodied humanistic care, improve the chain drugstore reputation and brand image, maintain their own advantages, to improve store service level six aspects existing customer satisfaction, better meet the consumer demand, enhance the competitiveness of enterprises in the market.