Co-evolutionary Strategy Based On The Regional Resource Advantage

Thirty years of reform and opening up, China’s rapid economic development hasachieved fruitful results, but the over exploitation of resources in the economicdevelopment raises concerns. The development of a certain area resources while promotingthe economic development in these areas, but the environmental pollution, ecologicaldamage due to the continued development of the regional economy has formed seriousconstraints. Application of regional resources and how to combine with the development ofenterprises, enterprises in the regional resources and the protection and development ofregional resource balance to maintain sustainable competitive advantage? This problem hasnot only become entrepreneurs and government officials to discuss the active topic, hasbecome one of the basic proposition of scholars of strategic management research mustpay attention.Based on the resource perspective has been a main line of strategic managementresearch. Traditional economics theory from the macro perspective, that certain regionalresources based on the region formed a certain degree of regional or industry competitiveadvantage, and this advantage is embodied in certain regions of the many enterprises andindustrial clusters. Micro perspective based on the theory of enterprise organization thatonly this kind of regional resource advantage into a unique competitive advantage or theability to own, can construct the enterprise sustainable competitive advantage.However, traditional strategic management theory as the research perspective offragmentation, it is difficult to system on the interaction of this enterprise and environmentwere powerful explanation. Provides a new angle of view the development of complextheory, self-organization theory, population ecology of modern natural science based on theco evolution theory to this complicated phenomenon with strategic management theorybased on.Suhomlinova Transition economies Suhomlinova under the enterprise strategicsynergy evolution model considers interaction, enterprise’s competitive advantage comesfrom the enterprise and the environment. Elements of enterprise level (enterprise control,strategic distance and product strategy, market) not only by the external environmentfactors (level control structure, the relationship between the structure, competition structure)effect, and can also play the initiative of its influence on the environment, so as to enhancethe initiative in response to environmental. The enterprise is in the passive and activeinfluence to play its strategic effect to achieve sustained competitive advantage. Based on this model, the Inner Mongolia Yili Group as an example, through the case study of theanalysis and verification in China situation through a depth of mining. The results showthat, the development strategy of Yili Group with sex of height and the model. The resultsof this study not only in theory broadens the scope of application of this model, in practicealso for guiding the development of resource-based enterprises in Western China providesthe reference and the beneficial supplement.