Study On Factors Influencing The Usage Intention Of Mobile Payment Under The Business Model Of O2O

With the rapid development of information technology and the growingpopularity of mobile intelligent terminals, mobile commerce does appear to have agreat potential in China. However, the current development of mobile payments, asone of the key aspects of mobile commerce, is far worse than expected. Therefore,further study on the factors influencing the usage intention of mobile payments isparticularly important.Based on the theory of UTAUT, This paper is about an empirical study on thefactors influencing the usage intention of mobile payment, integrated with thecharacteristics of the O2O business model, including perceived risk theory, usagecontexts theory and personal innovation theory. After a survey in the form ofquestionnaires in Guangzhou,378copies of valid questionnaires were collected. Thenthe hypotheses and research model is examined with SPSS17.0and AMOS7.0. Themain conclusions are as follows:(1) The usage intention of mobile payment is directly influenced by fourfactors, namely in the size of the effect, social influence, perceived risk, personalinnovativeness and performance expectations. In addition, the effect of effortsexpectations to the usage intention of mobile payment is not supported by the data.(2) Use context exerts direct impact on consumer performance expectationsand effort expectations with a significant and positive effect. However, because ofthe no significance of effort expectations, use context have no significant influence tothe usage intention of mobile payments.