Research On Investment Value Of Internet Corporation From The Perspective Of M&A

With the establishment and improvement of China’s market economy, as well as thethe reform of economic system, enterprise property rights transaction market likes araging fire, in view of the enterprise value evaluation needs also to be strong. In thepractice of evaluation, although with market value based on the type of popular, butthe investment value type as an important supplement to the market value of theenterprise, its role is increasingly important, especially in the M&A in itsfundamental position is not to be underestimated.Nowadays, the cyber economy develops; with the various networks spring up inthe market, the network enterprise M&A cases become more and more general. Inview of this point, this article from the perspective of network enterprises mergersand acquisitions, intend to explore the network company values which based on thetype of investment value.This paper first discusses the position of the investment value in the assetsevaluation value types, and points out the difference between the type of market valueand investment value. Secondly, this paper analyzed the causes of the status andcharacteristics of internet corporation, industry mergers and acquisitions. Thirdly, thearticle points out that in the network enterprise evaluation from the perspective of M&A, people should use the type of investment value. Finally, this paper quotes realoption idea, put forward the goal of network enterprise investment value=static value+growth option value, and in2012the first merger events Youku Tudou networkenterprise merger as an example, to explore the real option for the assessment ofinspiration to investment value based on the type of network company values.