Study On Internet Banking Fund

In March2013, China Securities Regulatory Commission allowed a third-partye-commerce platform to provide ancillary services to fund sales organizations. Thisindicates that e-commerce platform began to get involved in fund sales. This added anew basis for the innovation in the E-finance area. This also built a platform forYUEBAO.As the first Internet money market fund offered exclusively through the Internetchannel, the availability of YUEBAO means that the manager of the fund has done alot of innovations to respond to risks from regulators, market and risks from the funditself. The success of YUEBAO also confirms the validity of these innovations. Firstly,this paper reviews the history of China’s securities investment fund industry and givesa detailed introduction to YUEBAO. Then, the paper studies deeply on theprofitability and risk of the fund and conducts an objective analysis and evaluation ofYUEBAO’s risk control measures.The paper has found some innovations ofYUEBAO by analysis.These innovations can be promoted to provide a reference for the furtherdevelopment of the Internet Fund industry. Based on the analysis of YUEBAO, thispaper makes some policy recommendations to support the development of the Internetfund industry. These all will help a lot for the further development of Internet bankingfund.