The Precision Marketing Strategy Of Dongguan Mobile Home Broadband Market

With the implementation of "broadband China " strategy, broadband services hasbeen the strong support of the state. Major domestic carriers and private enterprises beganto carve up the pie, while China Mobile Communications Group also successfully got thehome market of fixed-line license, began broadband plan. The Dongguan Mobile ChinaMobile Communications Group as a major force, determined in the home market place.This study aimed to design precision marketing system Dongguan Mobile homebroadband market, and make management recommendations.In this article, focuses on the precise marketing system Dongguan Mobile homebroadband market, using the method of qualitative research, feasibility analysis andrecommendations put forward its construction and management. In this paper, literatureresearch, the subject of a great deal of understanding and in-depth interpretation of thework. While using interviews and observation method to obtain accurate Dongguan moveexisting marketing system and related practical results, and existing home broadbandmarket made a precise description of the marketing system introduced. Subsequently, theauthor proposes precision marketing strategies for individual mobile home broadbandmarket in Dongguan’s. Finally, this paper presents the views of the marketing systemmanagement, configuration and architecture training staff made a change from thedescription. In Dongguan, continuing efforts to move its precision marketing system andthe corresponding management measures have wide market for the company’s homeoperator has made important contributions.