A Maximum Coverage Model Basing On Continuity Of Demand In Covering Space And Application In Banking Location

Locating problem is often one of the important strategic business planning，itrelates to a company’s survival. With the development of economic globalization andthe increasingly fierce competition between enterprises，location problem isincreasingly becoming an important proposition, Enterprise to its attentionincreasingly high.Especially in recent years the logistics and supply chain management of rapiddevelopment, Locating has gradually become an important part of indispensable dailydecisions of many companies.Since many of the classic maximal covering location models have not completelyfull consideration to the needs of distribution in the area, and how to divide partiallycovered and so on, this paper summarizes the results of previous work, correspondingimproves the original classic Maximal Covering Location model, proposes a modelthat considers continuity of demand in covering space and adds a parameter whichmeans considering partially covering of enough times partly into the model, analyzesthe covering space and calculates the results of the model. The results show that theresults of the new model under different conditions have not large fluctuationscomparing with the old one. The results display that after the optimization of newmodel, the situation in the current will have a significantly improvement. Then appliesthe new model to the case of the branches of Tianjin Bank in Heping District ofTianjin, calculates the results and compares them to prove that it is worthy to researchthis model theoretically and practically.Firstly, the paper describes the background, significance of the study, the contentarrangements and innovations. Paper explains the importance of developing strategicsignificance from the bank branch location on a bank in the local market, And then bysummarizing the work of the relevant experts and scholars at home and abroad as wellas representations the thesis organized, finally points innovation of this paper.Secondly, the paper introduces the development process on the locating indomestic and abroad. Including the P-median problem, P-center problem, coverageproblem etc, focusing on analysis and introduction about maximum coverageproblem.Thirdly, the paper presents the classic and the maximal covering location modelproposed by the new maximum coverage location model, then Introduction locating distribution of cases of Bank of Tianjin in Heping District in Tianjin. Respectively,through the use of application software, get two model calculations.Fourthly, through the data comparison and analysis, discover new modeladvanced and proximity with reality. Then, through a new distribution modelproposes two bank branches in Tianjin improved optimization.Finally, the concluding remarks of the contents and findings and innovations,pointing out that the article may be involved in the model deficiencies andimprovements noted, looking research in the field direction.