Research For Low Carbon Building Evaluation System Under The Full Life Cycle Perspective

Customer value and potential value has been estimated that the establishmentof Excel customer classification model from two dimensions to segmentcustomers, identify business focus medal customers, its one to one marketing,customer and business to achieve "win-win ". Based on the analysis of existingcustomers copying equipment, determine the key customers, and then for theirspecific needs, to develop and implement one marketing solutions.In order to more effectively implement one marketing must be made to thecompany’s marketing strategy and marketing team adjusted accordingly, thisarticle is designed according to industry characteristics one marketing mode andimplanted4Rs marketing idea to one marketing model. One to one marketingstrategy by focusing on customer identification, customer differentiated analysis,based on two-way communication with customers, the implementation ofcustomized corporate behavior, develop marketing decisions to meet customerdecision variables (4Cs) based on (4Rs), focusing on to maintain and enhancecustomer relationships in order to obtain the greatest possible customer share.Improve customer satisfaction and loyalty, requiring one to one marketingsolutions company must be corrected and improved according to the actual needsof customers, and therefore for the implementation of one to one marketingprograms to develop appropriate evaluation and control system is very important,marketing programs through " companies-client" two-way communication andfeedback repeated to achieve greater levels of marketing services to enhance the purpose of customer satisfaction and loyalty.