H Company Longjiang Agricultural Products Marketing Strategy Research

With the rapid development of Chinese economy and people pursue healthyand fashionable concept of health, people widely spread, the green food demandmore and more. Through the east, each big enterprise group, etc. In successionthe northeast (especially longjiang area) of farm and sideline products and nativeproducts.Longjiang agricultural and sideline products generally have lesscontamination, fertilizer, the nature of natural green is small, with its peculiarquality by domestic the favor from the masses of consumers. Each bigagricultural and sideline products manufacturing enterprises have stepped up tothe longjiang agrculertal produce and development efforts, carries on the deepprocessing and packaging, longjiang agricultural and sideline products to fight ahigh-end exquisite products, establishing longjiang agricultural and sidelineproducts brand and using the modern marketing theory and strategy of marketingmanagement. H company founded soon as just the large domestic agriculturaland sideline products production and sales company, formulate correct marketingstrategy for the company’s brand growth and the company’s survival anddevelopment has the vital significance.In this paper, the market marketing theory, the marketing environmentanalysis, combining the actual conditions and marketing situation in the Hcompany the macro environment and microcosmic environment analysis. Us ingthe theory of H company STP market segmentation, target market selection andtarget market positioning analysis, and to clear the high-end of farm products Hmarket orientation and brand route. And from the product strategy, price strategy,channel strategy and marketing strategy put forward four aspects H longjiangagricultural and sideline products company marketing combination strategy. Andfrom the establishment of modern management information system, and integratethe advantage resources, strengthen supply chain management and implementtalent strategy, this paper puts forward the H company agricultural and sidelineproducts marketing strategy of security measures.