The Research On Exploring Strategy Of Small And Midum-sized Accounting Firms In Fujian Province

In2009the state council discussed and passed”Some opinions with regard tosupport for the economic zone on the west shore of Taiwan Straits acceleratingconstruction in Fujian Province” This meeting pointed out:” the economic zone onthe west shore of Taiwan straits east separating by the Taiwan straits with Taiwanarea, the north bearing the Yangtze River Delta, and the south border on the PearlRiver Delta, is an important component of China’s coastal economic belt, and has animportant position in the China’s regional economic development strategy. FujianProvince occupies a principal position in the economic zone on the west shore ofTaiwan straits.” In the process of economic development in Fujian Province, smalland medium-sized accounting firms in Fujian Province is not only an importantcomponent of the market economy, but also to promote the Fujian’s economicdeveloping quickly and efficiently. It is also a major force to play the comparativeadvantages for Fujian developing the pilot policy with Taiwan. After several decadesof development, Fujian Certified Public Accountant vocation has begun to take alarge scale, The number of CPAs(Certified Public Accountants) and accounting firmsare increasing every year. But with the number increasing of accounting firms, publicaccounting market competition has become increasingly fierce, predatory pricingcompetition and other malicious behavior with each other are also not uncommon,combined with a lack of ability to expand the scope of business and inadequateinternal corporate governance, verily stand out from a number of accounting firmsare very few. Faced with such fierce competition in the market, how can they developthemselves, which is every accounting firm had to consider. In2008, The ChineseInstitute of Certified Public Accountants(CICPA) issued a guidance and somecorresponding measures on the small and medium-sized accounting firmsdevelopment. In a good situation of policy-oriented for small and medium accountingfirms become bigger and stronger, small and medium-sized accounting firms inFujian how to develop themselves, expand their businesses and scale, that is wehave to discuss. In this paper, beginning with how to develop the small andmedium-sized accounting firms in Fujian, we discussed the small and medium-sized firms living environment，the distribution and size, the scope of business, personnelstatus and the situation of internal governance, find out that there are manyshortcomings in these areas of small and medium-sized accounting firms in FujianProvince. Based on a full study of small and medium-sized accounting firms in FujianProvince. We Point out that if small and medium-sized accounting firms want todevelop bigger and stronger, they must optimize both the external environment andinternal governance. In addition, because the further development of cross-straitrelations, economic and trade activities become increasingly frequent, accountingfirms mutual cooperation of cross-strait is imperative. Based on the specialrelationship between Fujian and Taiwan, Fujian and Taiwan accounting firms have abright prospects for cooperation. Therefore, in the end, we also have done someresearch about the cross-strait cooperation mechanism，and discussed the types ofbusiness can be cooperated between Fujian and Taiwan accounting firms.The main innovations in this article are:(1) the systematic research about thedevelopment strategies for small and medium-sized accounting firms themselves areinnovative;（2）Proposed partner’s secondary income distribution mechanism;(3) toexplore the cross-strait cooperation mechanisms for small and medium-sizedaccounting firms, Proposed the" loose "strategic cooperation mode and the specificcooperation projects between Fujian and Taiwan accounting firms.