The Research On Oversea Shopping Business Model Of Company K

Company K is a small electronic products retail company. With the rapiddevelopment of internet and highly competition in E-business, less and lessoffline customers purchase products from K, together with the lower profitwhich results in K’s difficulty in survival. When communicating withcustomers, K happens to know that oversea shopping is getting more andmore popular. And luckily, two major team members in K are experts inoversea shopping which make it easier for K’s transition from orginalelectronic product retail company to a servie providing company in overseashopping.This paper takes the oversea shopping business model of company K asresearch object and main parts of the process as a starting object. It analyzesboth internal and external environment of K, including its own situation,business model, profit model, target customers, competitors and potential risk. Together with the solution, this paper tries to help company K restructuringsuccessfully.The process of oversea shopping includes dealing with foreignE-business providers, international logistics, customers and other aspects.This paper makes detail analyze in each key aspects which focuses on theimpacts on K’s profit by foreign E-commerce business model, impacts on K’sbusiness model by the choice of international logistics and customssupervision, and impacts of K’s good’s type by customs tax rate. This thesisalso analyzes K’s target customers and their motivation to use K’s servicewhich impact K’s industry focus and the service it will provides. Based onthese analyze and conclusions, we perfect K’s business model and the profitstructure. This essay also discussed how to expand K’s market, establishmarket channels and the brand. Both competitor analysis and riskmanagement are discussed in this paper, too. After this discussion, we got toknow that K’s transition could be successful.This article is not only useful to K’s decision maker, but also meanful tothose who want to catch up the chance broght by free trading zone inShanghai.